YouTube Is Adding New Ways For Creators To Make Money
YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers.
In a blog post from YouTube’s Chief Product Officer, Neal Mohan, the company outlines how it intends to invest in the “next generation” of video.
One of those ways is the imminent rollout of YouTube Shorts in the US, which is a TikTok-like vertical video format that was launched in India last year.
Another way YouTube is investing in the future of its platform is to expand money-making opportunities for creators.
YouTube wants to help creators build business, which is an endeavour it began over ten years ago with the launch of the YouTube Partner Program.
Mohan says the YouTube Partner Program has paid out tens of billions of dollars to creators, artists, and media companies over the last three years.
Advertisement
Continue Reading Below
“In order to support creators and their next-generation media companies, over a decade ago we introduced the YouTube Partner Program (YPP), the first-of-its kind. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.”
Not keen to rest on its laurels, YouTube promises to find even more ways for creators to earn revenue.
Mohan states:
“We’ll continue strengthening our existing monetization products, but also find even more ways to help creators diversify their revenue streams.”
YouTube will begin strengthening its monetization products with the wider rollout of a digital product called applause, which has been in testing since last year.
Advertisement
Continue Reading Below
YouTube Applause
Viewers can purchase “applause” on videos they enjoy to support their favorite creators directly.
Applause is similar to purchasing SuperChats on live YouTube videos, with the key difference being that it can be purchased on any video at any time.
Think of applause like a donation, in the sense that buyers get little more than the satisfaction of knowing they compensated a YouTuber for their work.
Here’s how YouTube describes it:
“You can buy Viewer applause on participating creators’ videos and show your support for YouTube channels. When you buy Viewer applause, you’re purchasing a one-time ‘clapping’ animation that will only be shown to you over the top of the video.”
Applause is a similar idea to buying “bits” on Twitch and sending them to streamers. It’s a digital product that helps content creators earn real money.
Currently, applause is only available for purchase on desktop and the YouTube app on Android in limited markets including USA, Australia, Brazil, India, Japan, Korea, Mexico, and New Zealand.
Advertisement
Continue Reading Below
YouTube says it intends to launch this more broadly to creators later this year but didn’t mention any specifics timelines.
YouTube Shopping
YouTube plans to build out a full suite of monetization opportunities through an integrated shopping experience that will roll out later this year.
Advertisement
Continue Reading Below
Mohan reveals YouTube is currently beta testing a feature that will allow users to make purchases without leaving the site.
“We also want to build on this full suite of monetization opportunities through commerce. As consumer shopping habits increasingly shift to digital, we have an opportunity to meet the growing demand for e-commerce.
We’re beta testing a new integrated shopping experience that allows viewers to tap into the credibility and knowledge of trusted creators to make informed purchases directly on YouTube.”
These plans were hinted at last year in a report from Bloomberg. Now we have official confirmation that the plans are in motion.
Source: YouTube Official Blog
How Much YouTube Pays Influencers For 100,000, 1 Million, And 150 Million Views, According To Top Creators
YouTube star Natalie Barbu. Natalie Barbu
YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos.
Google places these ads and pays a creator based on factors like a video's watch time, length, and viewer demographic.
Here's how much YouTube pays creators for a single video with 100,000, 1 million, and 150 million views, according to top influencers.
Subscribe to Business Insider's influencer newsletter: Insider Influencers.
This is the latest installment of Business Insider's YouTube money logs, where creators break down how much they earn.
How much money YouTube pays creators for a single video depends on a number of factors, but the number of views it gets is a big one.
Creators with 1,000 subscribers and 4,000 watch hours are eligible to have their videos monetized with ads by joining YouTube's Partner Program. These ads are filtered by Google, and how much money a creator earns depends on the video's watch time, length, video type, and viewer demographics - among other factors.
Some top creators have ad-placement strategies to maximize their earnings.
Related: How influencers are adapting content while social distancing
For instance, Andrei Jikh, a personal-finance influencer, told Insider that he earns more money by including midroll ads, which can run in videos lasting over 8 minutes. They can be skippable or non skippable, and creators can place them manually or have them automatically placed by YouTube.
There are also things creators can avoid to try and boost earnings.
Some videos that contain swearing or copyrighted music are flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all). One of YouTube's biggest stars, David Dobrik, said in an interview that he earned about $2,000 a month from YouTube directly, despite his weekly videos gaining an average 10 million views. He earns most of his money through brand sponsorships instead, like his partnership with SeatGeek.
Story continues
Here's how much money YouTube paid creators for a video with 100,000, 1 million, and 150 million views, according to top YouTube creators.
This article has been updated to reflect new YouTuber earnings.
Natalie Barbu. Natalie Barbu
undefinedundefinedundefinedundefinedundefinedundefinedundefinedundefined
1 million views - between $3,400 and $40,000 (6 creators)
Jade Darmawangsa. Jade Darmawangsa
A video with 1 million YouTube views doesn't always make the same amount of money and can vary considerably depending on the creator.
Insider spoke with six YouTube influencers with very different channels — SemideCoco, Jade Darmawangsa, Marina Mogilko, Kevin David, Austen Alexander, and Shelby Church — on how much they earned from videos with over 1 million views (and below 1.5 million views).
SemideCoco (1.1 million views) — $3,400, she told Insider in December 2020.
Darmawangsa (1.2 million views) – $3,600, she told Insider in May 2020.
Church (1.4 million subscribers) — between $2,000 and $5,000, she told Insider in January 2020.
Alexander (165,000 subscribers) — $6,000, he told Insider in November 2020.
Mogilko (1.7 million subscribers) — $10,000, she told Insider in August 2019.
David (844,000 subscribers) — $40,000, he told Insider in August 2019.
These creators all said that enabling every ad option, which includes banner, preroll, and midroll ads, had helped with their earnings.
Read the full post:
How much money a YouTube video with 1 million views makes, according to 6 creators
150 million views - $97,000 (Paul Kousky)
Paul Kousky. Paul Kousky
Paul Kousky films videos about Nerf guns for YouTube and has 14 million subscribers.
He told Insider that he earns a majority of his revenue through ads on his YouTube channel, PDK Films.
Kousky's highest-earning video is one he posted in February 2018 titled "Nerf War: Tank Battle," which went viral worldwide six months later, he said.
By the time the video had hit 150 million views (it continues to rack up views), he earned $97,000 in AdSense revenue, according to screenshots of his creator dashboard viewed by Insider in December 2019.
When Kousky first uploaded the video, he said it had about 50% US viewers, which is his target demographic. After it went viral, the US audience dropped and was about 5% as of December.
On average, the view duration for this video was around four to five minutes. That put the video at about a 45% average watch time, which is considered high for YouTube. This is an important metric because a high view duration lets YouTube's automated algorithm know that a video is performing well, and that can help a video get picked up and recommended to viewers.
Read the full post here:
How much money a YouTube video with 150 million views makes, according to a top creator
Read the original article on Business Insider
Comments
Post a Comment