Monday, October 8, 2018

Ebates Review – Get Cash Back On Every Online Purchase

Ebates Review – Get Cash Back On Every Online Purchase

If you’re shopping online and not getting anything extra in return, you’re doing it wrong. Find out how you can get cash back on your online purchases in our Ebates review.
Ebates Review
I do a fair amount of shopping online, whether we are talking about back-to-school clothes for my kids, new furniture, or my frequent Amazon buys. I use coupons when I can, and I always pay with a credit card that earns cash back rewards. But there’s one more way that I can keep more of my own money in my pocket whenever I buy online: Ebates.
Ebates is a free website that allows you to earn cash back almost every time you shop on the web. Whether you are ordering household supplies, a new computer, or soccer cleats for the kids, you will earn money back in the form of a rebate. Then, you can cash out and use that rebate for anything you want, including depositing it in a savings account or vacation fund.
To some, Ebates may sound too good to be true, but it’s really not. Here’s a rundown on how this rebate site can transform your online shopping forever.
What is Ebates?
While you can often find coupon codes available, Ebates isn’t a coupon site by definition. You won’t usually save any money on your transaction by buying through an Ebates link. Where the benefit most often comes in is after the transaction, when you will receive a rebate for your buys.
Ebates became the pioneer and leader of online cash back shopping 20 years ago. The company was founded in 1998 by two Deputy District Attorneys in Silicon Valley, in fact. They used to prosecute web fraud and identity theft prior to founding Ebates, so it only seems natural that their popular company centers around online transactions.
How Much Does Ebates Cost?
The only thing better than earning cash back on your purchases is doing so for free. Whether we are talking about rewards credit cards that don’t have an annual fee, grocery/gas loyalty programs, or companies like Ebates, free money is the best money.
Joining Ebates is always free; all you have to do is sign up. No matter how much–or how little–money you spend through their website, Ebates never takes a penny from you.
Every three months, Ebates will mail you a check with your earned rebate balance, or they can also transfer the money to your PayPal account. There’s no fee, no catch, and the process is easy. If you want to use that free cash to do some good, they’ll even send the money to your favorite charity. No matter your preference, there is absolutely no charge for any of it.
How Does Ebates Earn Money, Then?
So, you might be wondering how exactly Ebates works, and how they’re making money if they’re not taking it from you in some way. Well, the concept behind the website is simple: your online merchants pay Ebates for referring your business to them.
In order to earn your promised rebates, you will need to shop through the Ebates site, from their list of partner merchants. This means logging in after you’ve signed up, finding your store of choice, and clicking through to that site from the Ebates portal. This allows Ebates to confirm your purchase as well as earn “credit” for the referral.
When you make a purchase, the merchant will send a share to Ebates, as sort of an affiliate commission. Ebates then passes most of the money they make on to you, keeping a small percentage for themselves. The share they keep adds up quickly, but you don’t even notice, because you’re still getting the majority of it in your own account, as free cash back.
So, the more you shop via Ebates, the more money they will make. The more they make, the more money they can pass back to you in the form of a rebate. Makes sense, right?
The Sign-Up Process
The process for signing up for Ebates and saving money online is about as easy as it gets. The first step is to visit their website, Ebates.com. There, you’ll register an account, which takes just a few seconds to complete.
You can see from the graphic above that the only things required to get started with a new Ebates account are your email address, a password, and the email address of the friend that referred you (if applicable). Once you start earning money with Ebates, you will need to provide more personal information. This includes things like your address, phone number, and Paypal account email address, but that info is only used to pay you.
The Cash Back Process
As it currently stands, there are over 2,500 merchants who participate in the Ebates program, many of which you’re likely familiar with. From Macy’s to Holiday Inn Express to Barneys New York, the locations where you will earn cash back is growing every day.
The cash back amount you’ll receive from Ebates is clearly displayed on each page, so there are no surprises. This amount varies from 1.0% back to as high as 50.0% cash back, and beyond (that’s the highest I’ve seen, but who knows what will happen in the future).
For example, let’s assume you’re looking to buy some back-to-school clothes at Macy’s for your kids, to the tune of $300. Rather than visit their site directly and make the purchase, you should first visit Ebates. There, the current cash back percentage for shopping at Macy’s is currently 6%–not a bad rate!
Once you’re ready, click on the Macy’s link through Ebates and you will be temporarily directed to the following page:
This page will stay on your screen for just a few seconds, before you are automatically directed to the Macy’s website. Then, make your purchases there as usual; feel free to use coupons, if you have them, and even a rewards credit card, to earn even more!
When you return to Ebates a few days later, you should see the 3% cash added to your account. On $300 spent, that’s a solid $18 saved, plus whatever your cash back credit card gives you.
You can earn an unlimited amount of cash back through Ebates. There are a few individual merchant limits, which Ebates will clearly define before they redirect you, but that’s it. Plus, receiving payment is a breeze.
Once per quarter, you’ll receive a check or Paypal transfer from Ebates, and that’s really all there is to it. If you’re making a TON of money with your online shopping, they may choose to send out checks sooner than every three months. And if you choose to sign-up for their newsletter, you’ll even be provided the chance to earn double cash back on a different store every day.
More Than Shopping
Since its introduction, Ebates has become more than just an online shopping rebate website, though. Now, you can even earn cash back when you book certain hotels or travel plans, or even when you use VRBO to book a vacation home.
You can also access special coupons through the site, whether those merchants offer actual cash back or not. Coupons vary and change regularly, but it’s another great place to look if you want to save on your next online purchase.
Lastly, you can even snag your cash back when shopping in-store at select merchants. If you are at the mall anyway or absolutely want to check out an item in person before buying, you don’t have to forgo your rebate; just make sure that the merchant is part of Ebates’ in-store cash back list.
In-store cash back is often less than offered online; for instance, Macy’s only gives 2.0% back right now when you buy in-person, versus the mentioned 6.0% for buying online. However, this might be worth it to you if you can’t pass up that clearance item in your size or find the perfect home accent for your living room.
There’s no downside to shopping online through Ebates, as it gives you an easy, free way to build up extra cash… all for buying the things you were buying anyway. Combine it with coupons and rewards credit cards to double up on your earnings, and see just how much you can save!
To sign-up for your Ebates account and start saving on most of your online purchases, visit www.Ebates.com.
Topics: Smart Spending

How To Make Money Online: 25 Examples And Ideas

How To Make Money Online: 25 Examples And Ideas

With the gift of the internet, it seems everyone is eager to have a side-hustle. But, not everyone has the time or resources to get a consistent job outside of their house. And, with so many jobs that can be done virtually, getting a side job on the internet has never been easier. So, what are some ways you can make money online? 
How to Make Money Online
While some may require the use of your car or your house, these 25 online job ideas can help you earn lots of extra cash without having to exert too much energy. And, the best part? Most can be done in addition to your daytime job (read - disposable income). 
1. Use Apps Like Uber and Lyft
Yes, you will have to leave your house in your car, but using apps like Uber and Lyft can help you earn lots of extra money (up to hundreds of dollars per week). 
If you are 21 years of age and have a four-door car, you're good to go to start earning money through the apps. Simply register on Uber or Lyft, and start earning cash in your spare time. 
2. Take Online Surveys
You can get paid (or get coupons or discounts) for taking surveys online. 
With sites like Swagbucks, you can get gift cards and discounts for taking surveys - which can add up in savings. Other sites like MySurvey and SurveyJunkie offer money in exchange for surveys. 
3. Become a Virtual Assistant
A great way to earn some extra cash from the comfort of your bed is to be a virtual assistant. 
Typical duties of a virtual assistant include things like administrative tasks, booking travel, or managing calendars. Typical hourly salary of a virtual assistant is around $15.62 - posing a tempting option for an internet side-hustle. 
4. Begin Investing
If you've got a tiny bit of extra cash, starting to invest in the stock or bond market can be a great way to earn  money online. 
Using online investment sites like Fidelity (FNF) or PNC (PNC)  can potentially pay off in a big way. 
5. Sell Clothes or Items Online
Everyone has an extra coat or pair of jeans in their closet. An easy way to turn clutter into cash is to sell clothes online on sites like Poshmark or eBay (EBAY) . 
With the ease of listing items and receiving payment, selling extra items or clothes online can really give you a boost for a minimal effort. 
6. Tutor Online
If you've got smarts or expertise in a certain area, being an online tutor can be a great option to earn some extra cash on the internet. With dozens of high school, college or other level tutoring jobs available, you could potentially make up to $18 an hour from your computer. 
Definitely worth a look into using your brain. 
7. Become a Transcriptionist
If you've got a computer and fast typing skills, becoming a transcriptionist is an ultra-easy way to earn money from your home. 
While salaries vary, you can typically make about $15 per hour, with some of the bigger freelance transcribing sites like TranscribeMe or Go Transcript paying by the minute you transcribe.
8. Become a Freelance Writer
While a knack for writing is necessary, becoming a freelance writer online can earn you hundreds of dollars - and is typically a pretty easy gig to find.
Sites like UpWork offer lots of great freelance jobs that can earn you over $1,000 - and, lots of other freelancing pays per hour as well, earning you an average of $15 to $20 per hour.
9. Sell Crafts Online
Ah, Etsy (ETSY) - the go-to for craft lovers Web-wide. 
If you've got a talent for making crafts, or even have crafting supplies to sell, you can potentially earn lots of money selling your items. 
Even though the site takes a 3.5% fee for every item sold, you can still generate a good amount of income for your goods (and possibly even build a small business). 
10. Start a YouTube Channel
Despite the fact that not all of us will earn YouTube stardom, some of us might - and that's exactly how you can make money for your videos on YouTube. 
The popular platform can potentially generate thousands of dollars of income - but, there is more than one hoop to jump through. Learn more about making money on YouTube here.
11. Use Online Sites Like Craigslist and UpWork 
If you've got a product or service for hire or sale, using online sites like Craigslist or UpWork can help you sell your services (or products) to make that additional buck.
However, when using sites like Craigslist, beware of scams - you can read about some of the most common Craigslist scams here. 
12. Work as a Consultant
Another way you can potentially earn big on the internet is by consulting.
According to Forbes, offering consulting services in a variety of fields can even earn you up to $100 per hour. Sites that can get you started in the field of online consulting include Clarify.fm - and it's free. 
13. Use Money-Making Apps
Some apps like Drop can help you earn extra money or cash rewards when shopping online. 
Apps like Drop let you choose your favorite stores and link a credit or debit card so you can earn points as you shop online. These points can definitely add up, giving you some extra cash or savings on the internet. 
14. Start a Blog
While there are dozens of ways to make money through online writing, creating a blog can definitely help you add to your bottom line once you've built it up.
Using your blog to build a platform and begin getting advertising or affiliate deals can help you earn money. But make sure to promote your blog on social media and gain a consistent audience while targeting money-making opportunities within your niche. 
15. Use Cash-Back Credit Cards
You can actually earn a good bit of money online by using your credit or debit cards via cash-back deals. 
In addition to percentage rewards with certain cards, many cards like Discover (DFS) have better interest rates - and, in the case of Discover, can earn you 1.80% APY - which can add up to big dollar savings per year. 
16. Create Online Courses or Webinars
According to Entrepreneur, offering online webinars or courses can help you make lots of money by talking about areas of your interest or expertise.
Using sites like GoToWebinar can help you get started in the process of creating your own webinar. 
Additionally, you can create online courses using your experiences or knowledge to make money - with sites like Teachable.com being a useful resource. 
17. Become a Data Entry Clerk
Entering data on a freelance basis online can help you earn a good amount of extra dough for a fairly simple job.
According to Entrepreneur, the average pay for data entry is around $12 to $13 per hour. You can often find jobs for freelance data entry on sites like Fiverr and Indeed. Simply search "data entry clerk" and you'll get a handful of options.
18. Help College Applicants or Students Write Papers
Even if you're not fresh out of college, you can still help those who are trying to get in by freelancing in the area of helping students work on papers.
For most gigs, you could make around $15-$25 per hour, while some fees per essay may be much higher. Using your writing skills can potentially earn you some extra cash - and help students learn how to construct a winning essay. 
19. Write Resumes
Along the same lines, helping write or work on people's resumes to ensure they are in tip-top shape can earn you a surprising amount of extra money.
In fact, working on or writing resumes can potentially earn you between $15 and $20 an hour, or even make over $100 per resume.
20. Rent Out a Room on Airbnb
You presumably have a home or room - which means that by renting it out, you can earn some extra cash. 
While the specifics are slightly more complicated, the idea is simple - you can earn big bucks for letting people rent out an extra room (or your whole house, if you're out of town). Learn more about how Airbnb could earn you money online here. 
21. Become a Web Designer
If you've got skills with website creation, SEO, or web design, you can earn lots of money by freelancing and creating sites.
Use sites like UpWork, Fiverr, or Freelancer  to help find options - which, if you can manage full time, can potentially earn you upward of $70,000 per year as a web designer or creator. 
22. Create an ECommerce Store on Shopify
If you've got things to sell online, Shopify may very well be the online eCommerce store for you.
With a fairly easy process of setting up an online store, Shopify offers a great way to sell things you make online and earn a good amount of additional cash. 
23. Become a Brand Ambassador
If you've got a strong social media presence, becoming a brand ambassador could be just the right online job for you. Getting paid to promote products on social media is certainly appealing - and, if you create enough of a platform on sites like Instagram (FB) , you could even earn thousands per year. 
Even if you aren't fortunate enough to score a deal with a brand through social media, working events and handing out goodies or promoting companies can earn you a decent amount of cash. 
If you're lucky, you can even earn up to over $17 per hour. 
24. Invest in Cryptocurrency 
Yes, this may not be an avenue for the faint of heart (or those low in cash). But if you have a little extra money to spend, investing in slightly riskier investments like cryptocurrency could possibly earn you thousands from the comfort of your home computer. 
Still, before diving in the bitcoin deep end, make sure you know the downsides and possible scams to avoid getting conned. 
25. Review Music or Videos Online 
Perhaps surprisingly, you can actually make money by reviewing music (or other forms of media like videos) online. 
You can use sites like Slice the Pie to review things like music, videos, artists or even clothing products and earn money while doing it. 
The Bottom Line
There are countless ways to earn money online - including dozens more than these 25. Do your research and use your particular talents, areas of expertise, and resources to earn money online. 

Bnbguy.com Launches To Teach Anyone How To Make The Most Money Possible Online With Short Term Property Rentals

Bnbguy.com Launches To Teach Anyone How To Make The Most Money Possible Online With Short Term Property Rentals

ST. AUGUSTINE, Fla., Oct. 4, 2018 /PRNewswire/ -- Airbnb owners who want to learn the tips and secrets of having the top listing can now visit the new site bnbguy.com. The new website is packed with information based on Founder Eric Anderson's 20 years of experience online in the short-term rental business. He also has the #1 Airbnb listing in each market he owns a property in across the country.
"After my own tremendous Airbnb success, I created Bnbguy.com to help other Airbnb owners and future owners create the #1 listing in their town," said Bnbguy.com Founder and CEO Eric Anderson. "We offer free helpful blog posts and an ebook that can be used as a blueprint for success with any Airbnb property. For people who want more in-depth, personalized advice and strategies to take their property to the next level, our Airbnb Analyzer and One-on-One Coaching is available for purchase," concluded Anderson.
Airbnb Analyzer is available for $79. It's for someone who is new to Airbnb or even a veteran who wants to improve their listing. It provides a comprehensive analysis of the listing, performed by a staff with extensive short-term rental experience. The analysis provides a 10-point feedback indicating areas which need improvement, from furniture placement, layout, pricing and more. Real world strategies and suggestions are provided which can be implemented to increase earnings and obtain the coveted 5-star reviews. The Airbnb Analyzer comes with a 100% money-back guarantee.
Personal Coaching is offered for $399 and includes a one-on-one coaching session. Prior to the call, the listing will be analyzed and customized strategies developed. The coaching session is especially helpful in boosting a listing in searches by providing tips on listing maximization, Airbnb algorithm mastery, how to request 5-star reviews and much more.
A waitlist also is available on the site for Bnbguy's e-course designed to teach how to invest in real estate without assuming the costs and debt of buying property. Visit http://bnbguy.com/ for more information or to purchase Airbnb Analyzer or Personal Coaching.
Media contact:Eric Anderson202571@email4pr.com  904-878-3663
SOURCE bnbguy.com
Related Links
http://bnbguy.com

Monday, April 9, 2018

How To Earn Money Online


The jobs available for people looking to make money online run the gamut. On the internet, you can seek everything from full-time employment as a remote staff member to a work-whenever-you-want side hustle as a mystery shopper, blogger or jewelry-maker.
The parameters for how and when you make money online are up to you, which is good news for job seekers everywhere. "We're in a really great labor market right now, and with almost 6 million jobs currently open in the U.S., there is a fit for everybody," says Sarah Stoddard, community expert at job-search site Glassdoor. "There are opportunities for every job seeker in every industry."
So, if you're looking to find your next gig as an online worker, you're going to have to narrow a few things down first. Here's what to know about earning money online.
[See: The Best Side Business Ideas for Busy People.]
Consider the work you want to do online. Because the types of online jobs vary, it's wise to home in on what you want to accomplish from the experience, the number of hours you want to work and how much money you're looking to make online.
The answers to these questions will dictate the websites you search for jobs and the career opportunities you seek.
For example, as a freelancer, you could choose to only work on projects that interest you or choose your own hours. As a mystery shopper, who poses as a regular customer to provide feedback on stores, you could roll money-earning activities into your weekly trips to the mall. If you're looking to start your own business, diving into e-commerce could be the first step toward becoming your own boss.
Perhaps you want to keep your full-time job but augment your income with a side hustle. Maybe this is a step toward a new career. Consider what you're looking for, then start your search in the right place.
[See: 10 Foolproof Ways to Reach Your Money Goals.]
Think of new ways to make money online. Take inventory of the skills you offer and how you can market them to potential future employers. "I'm finding more and more (job seekers) are 'niche-ing down' and being really great at one specific skill," says Kristin Larsen, a Nashville-based blogger who writes about side hustles on her blog Believe in a Budget. "People are willing to spend more on hiring someone who excels at one thing." For example, Larsen says, she recently hired someone to handle her emails. So if you know everything about a specific administrative task, coding language, social media platform or something else, those hyper-specific know-hows will stand out to employers.
Think about the core skills and competencies you offer and make sure to market yourself accordingly. The top industries for online and work-from-home jobs include finance and insurance, sales, business services, technology and human resources, according to job-search site ZipRecruiter. And according to freelancing platform Upwork, these are the top lucrative skills for freelancers along with average hourly pay:
1. Network analysis: $200 per hour
2. Computer vision (processes that allow a computer to capture and analyze images): $145 per hour
3. Chef.io (a software program): $140 per hour
4. Neural networks (a system for computing modeled on the human brain): $140 per hour
5. Firmware engineering: $130 per hour
If you have these skills, then there may be a well-paying market for you online. And even if you don't, understanding what you can offer to a potential employer will help you find jobs and narrow your online search.
Visit these websites and apps for online work. If you're looking for a flexible way to make $20 to $50 per week, Larsen recommends finding gigs as a mystery shopper through a company like A Closer Look, or giving feedback to companies as a member of a panel study through a company like 20|20 Panel. Another low-commitment way to make money online is through cash-back cellphone apps. Ibotta and Shopkick give you money or digital gift cards when you shop online or in stores.
Looking to sell your products online? A site such as Etsy or Zazzle works great, Larsen says. If you like fashion, interior design, fitness or other hobbies, you may even be able to supplement your income with endorsements on social media sites like Instagram or by blogging as an online media star.
Story Continues
For artists and designers who want to put their portfolios online, sites such as Behance or Houzz work great for showing off previous work, Larsen says. You can share your handyman know-how on Takl or advertise a variety of skills -- from home organization to life-coaching -- on Thumbtack. Upwork is a common site for promoting your skills as a freelancer. Fiverr is another option for freelance work, but Larsen cautions that there's stiff competition on the site from international workers, who can charge less for similar work. Traditional job-search sites such as Glassdoor, Monster, Indeed and your industry-specific job-search websites will have postings for remote or online work.
Be wary of online hiring scams. One of the more concerning downsides of digital work is that scammers may target online job seekers, offering them fake career opportunities in exchange for their money or financial information.
Make sure to search online for any company you're looking to work with, including searching for lawsuits, bad reviews on job-search sites and other red flags. "Always do research on any company that offers you online work. Never accept checks to buy supplies or computer equipment, and never wire money to anyone who offers you online work," says Scott Garner, corporate communications manager at ZipRecruiter, via email.
Try to get in touch with current or previous employees, Stoddard recommends. And look for other red flags, including vague job descriptions or background requirements that don't make sense in your field, such as asking for a certain number of years of experience that don't match up with the skills required. If almost anyone could qualify for the job, or if the pay is ridiculously generous, the job may be too good to be true. Plus, if the employer is asking you for money, Stoddard says, that's a red hot flag that something's not right.
[See: 8 Easy Ways to Make Money.]
Treat your online job seriously. If you want to succeed at earning money online, treat this new income stream seriously. That means acting professionally, responding to emails and meeting deadlines, experts say. In the world of freelancing, for example, reputation matters. If you want employers to continue to work with you and recommend your work, then maintaining a professional, reliable persona is essential to your new job as an online worker.
More From US News & World Report

How Broadcasters Hope To Make Money From Live Online Newscasts


A handful of major news companies are trying to figure out how live news broadcasts fit in digital media.
The challenges are steep. Streaming live news requires large, ongoing investments, and it’s difficult to monetize audiences, as live news can be a hotbed of brand safety concerns.
Plus, Facebook’s recent algorithm shift lowered the ratio of news content on the platform. Co-founder and CEO Mark Zuckerberg said at the time the change was meant to elevate content that drives positive sentiment.
“If you think about the mission of a news reporting company, sometimes the news isn't going to entertain people or make them happy,” said Yaser Bishr, executive VP of digital media at Al Jazeera Networks.
Can it pay?
Late last year, Bloomberg unveiled its Twitter-based news channel TicToc, which is the only social news network that broadcasts 24 hours a day.
But TicToc is nothing like a linear, 24-hour news network. It’s built more as a repository for video packages shown throughout the day. When news breaks, the newsroom jumps into action.
For Bloomberg, the goal is to win early mind share among online news consumers and to use it to pull viewers into owned-and-operated sites or apps, where there’s packaged video content and video ads.
But monetizing live news itself can be difficult or downright counterproductive.
TicToc gets large live audiences when big news breaks, but it gets more bang for the buck with on-demand clips and short packages that people can watch asynchronously during the day, said M. Scott Havens, Bloomberg’s global head of digital.
TicToc’s live coverage of breaking news is often related to natural disasters, terrorist attacks or general tragedy, which is unappealing to advertisers, Havens said.
Linear broadcasters have an easier time anticipating potential brand safety issues, like pulling an airline commercial if they know it’s going to follow a segment on a plane crash.
And viewers who are watching on their phones, tablets or laptops are turned off by ads in a way that linear TV news channels aren’t. Plus, digital viewers might be using ad blockers.
But Bloomberg is still committed to live news online because of the gigantic opportunity to cement itself as the go-to online source when news breaks, Havens said.
Online audiences accumulate extremely quickly compared to linear.
In linear TV, conventional wisdom suggests that it takes about 25 minutes for a big audience to show up for breaking news events, said Dan Colarusso, Reuters’ executive editor and digital head of global programming.
For live mobile coverage, especially after the explosion of news notifications, scaled audiences can be aggregated in a minute or two.
Platform partners … or prisoners
When advertisers can plan for positive breaking news and partner with YouTube, Facebook or Twitter, digital streams can pull in live audiences that match top linear news programs. The lack of ad inventory can be supplemented with a presenting sponsor, as CNN did with Volvo during its eclipse coverage.
But live news can’t be seen without a place to host it – and often that means working with the social media platforms, where ensuring discoverability can be expensive.
Competing live news streams and on-demand videos often end up “mixed up and pushed to the feed,” Bishr said.
So without a pre-planned promotional campaign orchestrated with the social media platform and day-of ad spend to drive traffic, live news is easily buried or swamped by topical on-demand content.
Also, social media platforms don’t always present the most seamless interface for live news. Facebook is building news content in Facebook Watch, the platform’s video hub, but Bishr said it’s a big change in habit to get people accustomed to scrolling through their news feeds to click on the Watch section, then to a news section and then to a media company’s page.
The ideal situation is for publishers to own their own live news platform rather than rely on Twitter or Facebook.
Reuters prioritizes driving viewers from social or search channels to Reuters TV, its OTT app with live broadcast, Colarusso said. Social platforms may generate more ad revenue per view and high raw viewership numbers, he said, but viewers of Reuters TV are higher-value: They tend to watch for longer periods of time and become return viewers, while social platforms may include tens of thousands who merely zipped past in their feed.
The Reuters TV app’s superior engagement and attention metrics “are what we hope to monetize when the platform has a little more scale to it,” Colarusso said.
So publishers like Reuters and Bloomberg know that while their investments might not pay dividends today their learnings could advantage them in the future, especially when platforms start to aggressively compete for exclusive content.
Exclusive distribution rights are becoming a more common feature in platform distribution deals or content partnerships, Havens said, and “usually come with better terms than the platform’s undifferentiated content.”
But exclusivity can also box in media companies. Snapchat attaches exclusive rights to many media partner programs in the app, for example, but it’s hard to promote content and build an audience if you can’t feature the shows elsewhere.
And Bloomberg’s TicToc could theoretically be distributed on a platform other than Twitter, but a big part of TicToc’s value is derived from Twitter, which often autoplays TicToc in desktop sidebars or promotes the stream atop user feeds.
BuzzFeed produces a daily live news program on Twitter called “AM to DM,” and the social platform “provides tremendous support and investment,” said Cindy Vanegas-Gesuale, the publisher’s head of programming.
As with Bloomberg’s TicToc, “AM to DM” could be a vehicle for BuzzFeed to expand the company’s live video footprint but shows how hard it is for news companies to stand up live online news without platform support.
The current model must change for live news to work online, Bishr said.
The cost of producing live news is very high and the cost of hosting and streaming is small, he said, but profit is accruing to hosting platforms and not publishers, which “should be compensated differently.”

Saturday, June 17, 2017

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